The Netherlands has a worldwide reputation of being open minded and liberal. Marihuana, euthanasia, the party scene and legalized prostitution: from the 60’s to the 90’s The Netherlands were groundbreaking and Amsterdam was a welcoming sanctuary for every free spirited mind. However, slowly the laws have become increasingly strict, and the Dutch are being ‘out-liberated’ by the rest of the world. Time to embrace this fading spirit, said the Dutch fair trade coffee brand Moyee Coffee. But what does this have to do with coffee?
They launched an advertising campaign, titled ‘Under The Influence’, that embraces Hollands eccentric spirit. Studies suggest that your sense of smell and taste are heightened when under the influence of cannabis. So why not invite the creme de la creme of Amsterdam stoners to taste their coffee? Watch the results here:
With over a 100.000 views on YouTube and international attention, this taste experiment turned out quite the success. Curious to know more about this groundbreaking coffee brand? Check out the website of Moyee Coffee.